A new niche might be things photography and specialized and sensitive gear, but many makers already address these needs. Does RUX make cases that handle other cases? An example would be putting my phtograph case inside a RUX case for addes shock, waterprooof and logistical advantages. So far I am on my own with this idea, but the application might be a dedicated photograhy bag/case inside a RUX for carry in and around boats, water and rough terrain. Best, FC