Would be a powerful brand moment to see a RUX duffle come down the baggage carousel at an airport!
Duffles continue to gain traction across premium consumers, with strong adoption at increasingly higher price points. Expanding into this space would allow RUX to further diversify into the travel and everyday category — a category where consumers are actively engaged and trading up for quality and design.
This could create a win-win for the consumer and RUX. And for wholesale partners it opens a broader assortment that would support both sell-in and sell-through. A duffle offering strengthens your position as a solutions oriented brand with a consumer already bought into the duffle category but perhaps doesn’t yet know about RUX.